Founded in 2008, VARG offers a mix of traditional PR with bespoke brand-building solutions for fashion and lifestyle brands.

We work closely with our clients to launch, build and expand their presence within the desired markets; we create and execute bespoke PR partnerships per brand, each tailored to ensure all planned activity is integral to the positioning of the brand, while driving optimum results.

The clients we choose to work with are hand-picked, not only due to the high-quality design and aesthetic they offer, but because we take pride in working with brands and designers who we believe have the formula to make it in the UK, as well as on an international scale.

2017 saw the launch of VARG Talent; a bespoke service in the representation of leading digital influencers, both UK-based and international, covering a spectrum of sectors including fashion and lifestyle. The service utilises our PR and communications expertise, along with our ever-evolving insight of the digital landscape, in a personal and transparent service for each of our clients.

Sustainability has always been a core value in the VARG makeup. We believe in a sustainable approach to fashion, not only as a moral must but as a crucial step in ensuring the future of the industry. We pride ourselves on the championing of like-minded companies, with many of our brands having a green focus, not just within their product offering but at the heart of their business models.

In addition to our UK based services, VARG’s Founder and Director Tove Westling is available for international brand consultation; specifically in the Scandinavian market.


The VARG Talent roster consists of a diverse group of cherry-picked influencers who we believe offer more than just a following. Their aesthetic, organic engagement and vision ensure for a thoroughly unique line up and in turn a powerful tool for brand/consumer outreach. Together we provide a collaborative approach to all brand partnerships resulting in a professional, transparent and efficient experience for every brand with whom we collaborate.

The team

Tove Westling  Founder and Sustainability Director

Rachel Cornick  Partner and Head of Talent

Gemma Devine  UK Director

Joanna Kelly  Account Director

Cornelia Backteman   Account Manager

Contact us


VARG ltd
2nd Floor
57 Farringdon Road

+44 (0)207 242 0042

@Our VARGltd life