Founded in 2008, VARG offers a mix of traditional PR with bespoke brand-building solutions for fashion and lifestyle brands.

We work closely with our clients to launch, build and expand their presence within the desired markets; we create and execute bespoke PR partnerships per brand, each tailored to ensure all planned activity is integral to the positioning of the brand, while driving optimum results.

The clients we choose to work with are hand-picked, not only due to the high-quality design and aesthetic they offer, but because we take pride in working with brands and designers who we believe have the formula to make it in the UK, as well as on an international scale.

2017 will saw the launch of VARG Talent; a bespoke service in the representation of leading digital influencers, both UK-based and international, covering a spectrum of sectors including fashion and lifestyle. The service utilises our PR and communications expertise, along with our ever-evolving insight of the digital landscape, in a personal and transparent service for each of our clients.

In addition to our UK based services, VARG’s Founder and Director Tove Westling is available for international brand consultation; specifically in the Scandinavian market.

The team

Tove Westling  Founder and Director

Rachel Cornick  UK Director

Joanna Kelly  Senior Account Manager

Francesca Fay  Account Manager

Natalie Smith  Junior Account Executive

Contact us


VARG ltd
2nd Floor
57 Farringdon Road

+44 (0)207 242 0042

@Our VARGltd life